The APBL and Social Media startup Overtime agree to a cross promotion dealSocial Media start up Overtime and The APBL have agreed to 24/7 social media cross promotional for the APBL and all the league players.
League President and Founder Brian Graham sees this as the first opportunity for the APBL to further itself as the only truly grass roots Minor League Basketball System on the East Coast. Having the ability to work with a startup that shares the same organic social media views is a big opportunity for the league. So many leagues rely on major corporate sponsors that monopolize the teams and their brand. The APBL has always been about players and the owners existing on their own corporate playing field and not relying on a corporate juggernaut to support or control them. In all reality the APBL is a brand for the people who believe they can belong. It is everything America represents and Overtime is a company that is representing America.
So what is Overtime? Overtime is powered by their own video technology, which allows anyone to film highlights and add slow-mo to capture the best moments in a sporting event. Any team can use the free app to create a professional looking feed of content. Overtime truly puts means and the power of sports media is in the hands of the people.